ABOUT
Zach Richter is an award-winning Director, Creative Director and Graphic Designer. His work combines interactive media, technology, and storytelling.
Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp (USA) where he worked closely with Toyota, Google, Honda, Intel and Starbucks to help launch their integrated global campaigns. As a director, he's worked with The New York Times, adidas, Google, Range Rover, Acura, GE and many others.
In 2013, Richter collaborated with Chris Milk and Beck to create "Sound & Vision" the world's first ever 360° live action virtual reality film, which premiered at Sundance Film Festival.
In 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist, JR.
In 2017, Richter directed ‘Hallelujah,’ the world’s first Light Field VR music experience, shot with over 550 cameras using Lytro Immerge technology. Hallelujah premiered nationally at Tribeca Film Festival and Internationally at Cannes Film Festival. In 2017, he was also nominated for an Emmy for an interactive music video he directed for The Chemical Brothers called “Under Neon Lights.”
From 2018-present, his work has exhibited at Musée d'art contemporain de Montréal, The Nikolaj Kunsthal in Copenhagen and the Phi Centre in Montréal.
Richter's work has been shown at Sundance, Tribeca and SXSW film festivals and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards.
Since 2015, Richter has been the Creative Director & Head of Design at WITHIN, a Virtual and Augmented Reality company, founded by Chris Milk & Aaron Koblin. Within’s investors include Andreessen Horowitz, Temasek, Emerson Collective, 21st Century Fox, WPP, Raine Ventures, WME, Live Nation, Vice Media, Tribeca Enterprises, Annapurna Pictures and Legendary Pictures.
In 2020, he designed, creative directed and helped launch ‘Supernatural,’ a first-of-its-kind Virtual Reality fitness & wellness experience. Supernatural was awarded the ‘Best App or Game’ of 2020 by Fast Company.
He was born in Chicago, IL and currently lives in Los Angeles, CA.
